Consulting, Strategy, Training, and Market Entry




Market Entry

Don is the guru, the guy CEOs want to have their voice heard with...

Seoul eFM Koreascape

When Fortune 500 companies, top Korean Groups, leading international law firms, and elite consultancies, such as Bain and Monitor, look for Korean-facing business strategy, coaching, and advice—they turn to Bridging Culture Worldwide and Don Southerton.


With over 35 years experience, Don Southerton is the definitive authority on Korean-facing global business—from automotive, golf, and F&B sectors to New Urbanism and Green technology.  When problems and challenges surface in development, launch, or fulfillment, we provide sound solutions and comprehensive strategies.


Don is seen as the "Hyundai Whisperer" for his work within Korean global business.


Southerton comments frequently on modern Korean business culture and its impact on global organizations for KOTRA, Invest Korea, The Korea Society, US Korea Connect, tbs eFM, the BBC, Korea Times, Yonhap, Korea Herald, Wall Street Journal, CNN Fortune, Automotive News, Forbes, and The Economist. recently seen in